Established in 1922, Equity Cooperative Livestock Sales Association aids producers in the marketing, managing and financing of their agricultural businesses. Equity operates 11 locations and has collection points in Ettrick, Wisconsin, and Menominee, Michigan, and has a livestock marketing center in Arlington, Wisconsin. Please take some time to explore the many facets of our cooperative.

Holiday Schedule

Market Updates

Equity Cooperative Livestock Sales Association’s collection point in Ettrick, Wisconsin, was damaged by fire on Thursday, November 18, 2021. All operations at the facility has temporarily ceased due to the damage caused by the fire. “This facility was a property that Equity leased and was only utilized as a livestock collection point and will not affect the operations of our livestock markets,” states Curt Larson, President and CEO. “We are thankful no injuries were caused and appreciate the efforts of the Ettrick and Galesville fire departments as well as Tri-State Ambulance service.”

Equity’s 12 market locations will continue to operate as normal, and its management team will continue to review the situation at Ettrick.

Buyer Application Form
If you are a new buyer, registration to purchase at our markets is required and for your convenience, a Buyer Application Form is located below which can be faxed to 608-356-0117 or emailed to accounting@equitycoop.com before sale day.

Buyer Application

BQA Certification Opportunities
UW-Madison’s Division of Extension and the Wisconsin Beef Council will be hosting a limited number of in-person Beef Quality Assurance (BQA) certification meetings. To attend the in-person meetings, farmers must register 7 days in advance as attendance is limited based on room capacity and to follow current COVID guidelines. To find dates/locations of meetings, go to http://www.beeftips.com/cattlemens-corner/beef-quality-assurance/bqa-registration-form/?clearache=1

Due to limited room capacity for in-person meetings, it is suggested that one person per farm participate. This individuals’ certification will cover other family members and employees associated with the same farm. Note that for all Extension meetings, masks and social distancing may be required.

BQA Certificate Expired?
If so, please go to BQA.org to renew today. If you do not have access to the internet, contact your local market staff as they can assist you in completing or renewing online.

Once renewed, please be sure to send updated certificate to BQA@equitycoop.com. Thank you! 

BQA Requirements
NOTICE >>> One of our largest buyers only purchase cattle from suppliers who have been certified in a BQA (Beef Quality Assurance) or FARM program. This requirement is implemented in all markets (including non-Equity markets) and all private treaty transactions.
Equity announces BQA certification status during sales. Please keep your certification status updated with your local market.
BQA certification can be achieved by logging in on the BQA website at http://www.bqa.org and signing up for one of the free courses which best fit your particular operation. These courses are based on industry accepted practices that a vast majority of producers currently employ.
Upon certification or re-certification, please provide your name and the name of any entity you sell under, as well as your address, phone number, certification number and expiration date to us at Equity, so we can make the proper announcement at the time of sale. You may contact your local Equity auction market, Equity field representative, Equity’s home office (800-362-3989), or email us at BQA@equitycoop.com. Thank you for your attention.   

BQA/FARM Information Sheet

Altoona Market Receives Organic Certification
Equity Cooperative Livestock Sales Association is pleased to announce that the Altoona market is now certified organic! Approval was granted by Nature’s International Certification Services (NICS), USDA’s National Organic Program (NOP). The cooperative’s Bonduel, Sparta and Stratford markets have been certified and are providing organic cattle sales. 

"Certifying additional market locations are steps we continue to take in an effort to provide our producers with alternative livestock marketing options in our markets," states Curt Larson, President and CEO. "Altoona adds to our list of locations that are currently marketing organic livestock which is our Bonduel, Sparta and Stratford markets." Equity is not charging extra for this premium service and organic cattle will sell at the same commission as conventional livestock. 

Altoona Organic sales will be every Tuesday starting
November 2 at 1:30 p.m. Cattle need to be in by 1 p.m.
Organic producers are asked to please call
Altoona at (715) 835-3104 for additional information.
Producers are reminded to bring in your certificate with your first load and have cattle ear tagged. 

Feeder Cattle Marketing
It is important that you consign your cattle prior to a sale. It is also recommended that feeder cattle are castrated, weaned, dehorned,vaccinated and wormed. Please complete this checklist so Equity can announce during our sales. Call your local Equity market for on-farm visits and to consign cattle. Utilize the checklist shown below.  

Tips to assist you in getting the most value for your feeder cattle can be found here. 

eNews Sign-up


Equity Cooperative Livestock Sales Association is committed to providing marketing for sheep and goats throughout our market facilities. Our 2021 sheep and goat sales listed below by market location, along with times of sales.

Barron                - every 3rd Saturday of the month at 10 a.m.

Johnson Creek   - every Monday at 11:30 a.m.

Lomira                - last Saturday of the month at 8 a.m.

Monroe               - every 3rd Saturday of the month at 10 a.m.

Richland Center  - every Monday at 11 a.m.
Sparta                 - 1st and 3rd Monday at 12 p.m.

Stratford              - every Wednesday at 11:30 a.m. 

Schedules are subject to change due to Holidays, so please contact your local market with any questions or concerns you may have.


If you need help in arranging trucking to any of these locations, please contact us at 800-362-3989, ext. 131 or 133. We thank producers for their continued support and look forward to continuing to work with them for their sheep and goat marketing needs in 2021 and beyond.

InFocus Genetics Program
We are excited to have teamed up with ABS to provide an opportunity for dairy producers to improve the marketability of feeder calves through the InFocus genetics program. If you are interested in learning more about the benefits of our program, please click here for the brochure. Call (800) 362-3989, ext. 131 with any questions.

COVID-19 Update

Based on the Center of Disease Control and Prevention (CDC) guidelines issued May 13, 2021, individuals who are fully vaccinated (2 weeks past your second dose or single-dose vaccine) may enter our facilities without a mask.
All others, including unvaccinated children, are to wear a mask covering nose and mouth, maintain 6 foot social distance from others, and wash hands or utilize hand sanitizer regularly.


Had a positive Covid Test in last 14 days,
Are awaiting results from a COVID test,
Are exhibiting symptoms of COVID.

Take personal Health Precautions: These facilities are not making vaccination inquiries or requiring proof of vaccination to enter.  Individuals in these facilities may be unmasked and not vaccinated. Enter at your own risk and/or take necessary health precautions.

For more information on current posting click here.

For more information on the May 13, 2021 CDC Guidance click here (https://www.cdc.gov/coronavirus/2019-ncov/communication/guidance.html)


A business that is owned and run jointly by its members, who share the profits or benefits. Here are the seven cooperative principles:

  • Voluntary and open membership
  • Democratic member control
  • Member economic participation
  • Autonomy and independence
  • Education, training and information
  • Cooperation among cooperatives
  • Concern for the community

Suggestion Box

Let us know how we are doing. Please send us your comments about what we can add/modify to enhance your experience with our web site.

Your email (optional):

Please enter the text in the box.

Altoona Arlington Baraboo Barron
Bonduel Johnson Creek Lomira Monroe
Reedsville Richland Center Sparta Stratford

Local Conditions
Baraboo, WI
Chg Zip Code: 
Temp: 29oF Feels Like: 29oF
Humid: 63% Dew Pt: 18oF
Barom: 30.28 Wind Dir: N
Cond: N/A Wind Spd: 0 mph
Sunrise: 7:16 Sunset: 4:22
As reported at BARABOO, WI at 8:00 PM
Local Radar
Baraboo, WI
Local Forecast
Baraboo, WI





High: 36°F
Low: 26°F
Precip: 80%
High: 31°F
Low: 7°F
Precip: 0%
High: 20°F
Low: 8°F
Precip: 20%
High: 27°F
Low: 14°F
Precip: 51%
High: 34°F
Low: 19°F
Precip: 80%
View complete Local Weather
DTN Weather Summary
Strong Weekend Storm
Bryce Anderson (Bio) – DTN Meteorologist

A quick-moving story system this weekend will bring snow near the U.S.-Canada border and rains south. » More DTN Weather Commentary

Posted at 12:00PM Fri Dec 3, 2021 CST

DTN Livestock News
DTN Cattle Close/Trends 12/03 15:40
DTN Early Word Livestock Comments 12/03 06:14
DTN Midday Livestock Comments 12/03 11:47
DTN Closing Livestock Comment 12/03 16:11
CME Feeder Cattle Index 12/03
Weekly Beef Export Sales 12/02 08:30
DTN Livestock Stats at a Glance
DTN Hog Close/Trends 12/03 15:10
Family Business Matters 11/26 08:53

DTN Ag Headline News
Biofuels, Ag Push EPA to Enforce RFS
Wildfires Hit Montana Grain Elevators
Why Now for Mahindra Roxor Rerelease
Navigating Nutrient Products
Duties Likely on Certain UAN Imports
Ag Weather Forum
DTN Retail Fertilizer Trends
Polaris Unveils Ranger Kinetic
Kub's Den

5-day Forecast for Baraboo, WI
Change Zip Code: 
Date Sun
Snow Partly Cloudy Snow Snow Snow
Weather Snow Partly Cloudy Snow Snow Snow
L/H (°F)
26/36 7/31 8/20 14/27 19/34

L/H (°F)
19/34 -3/20 -1/18 14/23 11/26
Dew Point
23 7 -3 9 18
75 49 37 61 74

8 12 3 4 9
80 - 20 51 80
S: 1/4-1
L: 0.10
None S: 1/4-1
L: 0.02
S: 1/4-1
L: 0.05
S: 5-6
L: 0.46
0.03 0.05 0.02 0.02 0.03
View complete Local Weather

Copyright DTN. All rights reserved. Disclaimer.
Powered By DTN