Established in 1922, Equity Cooperative Livestock Sales Association aids producers in the marketing, managing and financing of their agricultural businesses. Equity operates 11 locations and has collection points in Ettrick, Wisconsin, and Menominee, Michigan, and has a hog and cattle marketing center in Arlington, Wisconsin. Please take some time to explore the many facets of our cooperative.

Cancellation of Annual District Meetings

Throughout the pandemic, Equity Cooperative Livestock has closely monitored the impacts of COVID-19 on our Country, our members, and our Cooperative. Adjusting our methods of operating our markets and how to communicate with our members has been based on current CDC and governmental guidelines and restrictions. We have been closely monitoring the spread of COVID-19 and announcements from the Wisconsin Department of Health Services on the vaccine phases and the eligible groups of people.

After carefully weighing the health and safety protocols as well as our duties to our members and our staff, the Regional Board of Directors has decided for these reasons beyond our control, it is necessary to cancel all 10 in-person Annual District Meetings. The health and safety of attendees is our primary concern.

We remain resolute in our Cooperative's principles and we are deeply committed to providing our members information during these unprecedented times. We will continue to post updates on our facebook page and website at http://www.equitycoop.com. By calling 1-800-362-3989  ext. 152 or by emailing socialmedia@equitycoop.com, our members can request annual report information to be sent, once available. 

In closing, we want everyone to know that our decision is based primarily on the health and safety of everyone attending our in-person meetings. Equity Cooperative Livestock will continue working to provide you, our members, with the best information and resources needed. Thank you for your patience and understanding.  

Markets Receive Organic Certification
Equity Cooperative Livestock is pleased to announce that it's Bonduel, Sparta and Stratford markets are certified organic! The cooperative's markets are certified and have been marketing cattle this way for awhile. Approval was granted by Nature's International Certification Services (NCIS), USDA's National Organic Program (NOP).

"The organic certification is another step we've taken toward meeting our producer's livestock marketing needs," says Curt Larson, President and CEO. "Bonduel, Sparta and Stratford join in marketing organic livestock at the same commission as conventional livestock. Equity is not charging extra for this premium service."

COVID-19 Update
As we attempt to comply with Governmental Orders and Directives in order to continue providing livestock marketing services, we cannot permit entrance to anyone who is not an employee or active buyer.

A mask or other face covering is required at all Equity facilities.

We very much value the partnerships we have with our livestock sellers. For their health and wellbeing as well as that of our emplolyees, we are restricting all sellers to the unloading docks only. Please deliver your livestock and promptly depart the facility. Should you absolutely not be able to wait for the mail to deliver your check, please call the market office. We will be setting a very narrow window of time for checks to be delivered in the parking lot in a drive thru manner.

COVID19 June 8, 2020 Update

BQA Certificate Expired?
If so, please go to BQA.org to renew today. If you do not have access to the internet, contact your local market staff as they can assist you in completing or renewing online.

Once renewed, please be sure to send updated certificate to BQA@equitycoop.com. Thank you! 

Buyer Application Form
If you are a new buyer, registration to purchase at our markets is required and for your convenience, a Buyer Application Form is located below which can be faxed to 608-356-0117 or emailed to jking@equitycoop.com before sale day.

Buyer Application

BQA Requirements
NOTICE >>> One of our largest buyers only purchase cattle from suppliers who have been certified in a BQA (Beef Quality Assurance) or FARM program. This requirement is implemented in all markets (including non-Equity markets) and all private treaty transactions.
Equity announces BQA certification status during sales. Please keep your certification status updated with your local market.
BQA certification can be achieved by logging in on the BQA website at http://www.bqa.org and signing up for one of the free courses which best fit your particular operation. These courses are based on industry accepted practices that a vast majority of producers currently employ.
Upon certification or re-certification, please provide your name and the name of any entity you sell under, as well as your address, phone number, certification number and expiration date to us at Equity, so we can make the proper announcement at the time of sale. You may contact your local Equity auction market, Equity field representative, Equity’s home office (800-362-3989), or email us at BQA@equitycoop.com. Thank you for your attention.   

BQA/FARM Information Sheet

Feeder Cattle Marketing
It is important that you consign your cattle prior to a sale. It is also recommended that feeder cattle are castrated, weaned, dehorned,vaccinated and wormed. Please complete this checklist so Equity can announce during our sales. Call your local Equity market for on-farm visits and to consign cattle. Utilize the checklist shown below.  

Tips to assist you in getting the most value for your feeder cattle can be found here. 

eNews Sign-up


Equity Cooperative Livestock Sales Association is committed to providing marketing for sheep and goats throughout our market facilities. Our 2021 sheep and goat sales listed below by market location, along with times of sales.

Barron  - every 3rd Saturday of the month at 10 a.m.

Johnson Creek  - every Monday at 11:30 a.m.

Lomira  - last Saturday of the month at 8 a.m.

Monroe  - every 3rd Saturday of the month at 10 a.m.

Richland Center  - every Monday at 11 a.m.
Sparta - 1st and 3rd Monday at 12 p.m.

Stratford  - every Wednesday at 11:30 a.m. 

Schedules are subject to change due to Holidays, so please contact your local market with any questions or concerns you may have.


If you need help in arranging trucking to any of these locations, please contact us at 800-362-3989, ext. 131 or 133. We thank producers for their continued support and look forward to continuing to work with them for their sheep and goat marketing needs in 2021 and beyond.

InFocus Genetics Program
We are excited to have teamed up with ABS to provide an opportunity for dairy producers to improve the marketability of feeder calves through the InFocus genetics program. If you are interested in learning more about the benefits of our program, please click here for the brochure. Call (800) 362-3989, ext. 131 with any questions.


A business that is owned and run jointly by its members, who share the profits or benefits. Here are the seven cooperative principles:

  • Voluntary and open membership
  • Democratic member control
  • Member economic participation
  • Autonomy and independence
  • Education, training and information
  • Cooperation among cooperatives
  • Concern for the community

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