Established in 1922, Equity Cooperative Livestock Sales Association aids producers in the marketing, managing and financing of their agricultural businesses. Equity operates 14 auction markets and has collection points in Ettrick and Thorp, Wisconsin, and Menominee, Michigan, and has a hog and cattle marketing center in Arlington, Wisconsin.  Please take some time to explore the many facets of our cooperative.

New BQA Requirements
NOTICE >>> We have been notified by two of our largest buyers that effective January 1, 2019 for one and January 1, 2020 for the other, that they will only purchase cattle from suppliers who have been certified in a BQA (Beef Quality Assurance) or FARM program. This requirement is to be implemented in all markets (including non-Equity markets) and all private treaty transactions.
The result of this requirement on our members is such that they must be certified in order to have buyers representing these two packers bid on their cattle. We will be required to announce seller certification to receive bids from these two entities.
BQA certification can be achieved by logging in on the BQA website at http://www.bqa.org and signing up for one of the free courses which best fit your particular operation. These courses are based on industry accepted practices that a vast majority of producers currently employ.

Upon gaining certification, please provide your name and the name of any entity you sell under, as well as your address, phone number, certification number and expiration date to us at Equity, so we can make the proper announcement at the time of sale. You may contact your local Equity auction market, Equity field representative, Equity’s home office (800-362-3989), or email us at mailbag@equitycoop.com. Thank you for your prompt attention.   

InFocus Genetics Program
We are excited to have teamed up with ABS to provide an opportunity for dairy producers to improve both production and marketing of feeder calves through the InFocus genetics program. If you are interested in learning more about the benefits of our partnership and how it can help maximize profits, please click here for the brochure. Call (800) 362-3989, ext. 131 with any questions.

Lamb Pool Schedule

Lamb Pool Schedule - We look forward to working with you in 2018!

Over-the-Counter (OTC) Livestock Hedging Contracts
To protect producers from unfavorable changes in the cattle market, we offer Over-the-Counter (OTC) Livestock Hedging Contracts. Unlike exchange-traded futures contracts, Equity's OTC contracts are flexibly sized to meet an individual producer's needs with available contract size as small as 5,000 pounds. They also have no money down, no margin calls, and have reduced fees with a commitment to market through Equity. Want to know more? Click here to review the informational brochure or call James Schroeder at 1-800-362-3989, ext. 132.

Buyer Application Form
If you are a new buyer, registration to purchase at our markets is required and for your convenience, a Buyer Application Form is located below which can be faxed to 608-356-0117 or emailed to Mailbag@equitycoop.com before sale day.

Buyer Application

eNews Sign-up


A business that is owned and run jointly by its members, who share the profits or benefits. Here are the seven cooperative principles:

  • Voluntary and open membership
  • Democratic member control
  • Member economic participation
  • Autonomy and independence
  • Education, training and information
  • Cooperation among cooperatives
  • Concern for the community

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Baraboo, WI
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Humid: 93% Dew Pt: 71oF
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As reported at BARABOO, WI at 2:00 AM
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Baraboo, WI
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Baraboo, WI





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DTN Weather Summary
Rain Saturday in Plains, Midwest Areas
Bryce Anderson (Bio) – DTN Meteorologist

Central Plains areas through western and northern Midwest will see showers and thunderstorms Saturday. Hot and dry conditions remain in place for southern areas. » More DTN Weather Commentary

Posted at 2:58PM Fri Jul 13, 2018 CDT

5-day Forecast for Baraboo, WI
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Date Mon
Partly Cloudy Clear Partly Cloudy Thunder Storms Thunder Storms
Weather Partly Cloudy Clear Partly Cloudy Thunder Storms Thunder Storms
L/H (°F)
66/82 56/78 54/79 59/75 59/77

L/H (°F)
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Dew Point
63 53 55 57 58
51 49 57 64 64

8 4 4 12 6
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None None None Rain
0.27 0.22 0.19 0.19 0.15
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