Established in 1922, Equity Cooperative Livestock Sales Association aids producers in the marketing, managing and financing of their agricultural businesses. Equity operates 14 auction markets and has collection points in Ettrick, Wisconsin, and Menominee, Michigan, and has a hog and cattle marketing center in Arlington, Wisconsin.  Please take some time to explore the many facets of our cooperative.

Upcoming Events
Iowa State Fair
August 8-18
Des Moines, Iowa

Illinois State Fair
August 8-18
Spreingfield, Illinois

UP Michigan State Fair
August 12-18
Escanaba, Michigan

Minnesota State Fair
August 22-September 2
St. Paul, Minneasota

World Beef Expo
September 27-29
Milwaukee, WI

World Dairy Expo
October 1-5
Madison, WI

Farm Technology Days Winners
Thanks to all who stopped by to visit us in the beef tent during the 2019 Wisconsin Farm Technology Days in Jefferson County. One $50 gift card winner was selected each day of the show. Congratulatiolns to the following winners:
July 23 - Robert Rudolph, Medford
July 24 - Scott Dallmann, Brillion
July 25 - Eugene Mess, Watertown

New BQA Requirements
NOTICE >>> One of our largest buyers effective January 1, 2019, and another one beginning on January 1, 2020, will only purchase cattle from suppliers who have been certified in a BQA (Beef Quality Assurance) or FARM program. This requirement is to be implemented in all markets (including non-Equity markets) and all private treaty transactions.
The result of this requirement on our members is such that they must be certified in order to have buyers representing these two packers bid on their cattle. We will be required to announce seller certification to receive bids from these two entities.
BQA certification can be achieved by logging in on the BQA website at http://www.bqa.org and signing up for one of the free courses which best fit your particular operation. These courses are based on industry accepted practices that a vast majority of producers currently employ.
Upon gaining certification, please provide your name and the name of any entity you sell under, as well as your address, phone number, certification number and expiration date to us at Equity, so we can make the proper announcement at the time of sale. You may contact your local Equity auction market, Equity field representative, Equity’s home office (800-362-3989), or email us at BQA@equitycoop.com. Thank you for your prompt attention.   

BQA/FARM Information Sheet


Equity Cooperative Livestock Sales Association is committed to providing marketing for sheep and goats throughout our market facilities. Our 2019 sheep and goat sale schedule is listed below by market location, along with times of sales.

Barron  - every 3rd Saturday of the month at 10 a.m.

Johnson Creek  - every Monday at 11:30 a.m.

Lomira  - last Saturday of the month at 8 a.m.

Marion  - 1st Saturday of the month at 1 p.m. & every Monday evening at 5:30 p.m.

Monroe  - every 3rd Saturday of the month at 10 a.m.

Richland Center  - every Monday at 11 a.m.
Sparta - 1st and 3rd Monday at 12 p.m.

Stratford  - every Wednesday at 11 a.m. and every 2nd Saturday of the month at 10:30 a.m.

Schedules are subject to change due to Holidays, so please contact your local market with any questions or concerns you may have.


If you need help in arranging trucking to any of these locations, please contact us at 800-362-3989, ext. 131 or 133. We thank producers for their continued support and look forward to continuing to work with them for their sheep and goat marketing needs in 2019 and beyond.

InFocus Genetics Program
We are excited to have teamed up with ABS to provide an opportunity for dairy producers to improve the marketability of feeder calves through the InFocus genetics program. If you are interested in learning more about the benefits of our program, please click here for the brochure. Call (800) 362-3989, ext. 131 with any questions.

Buyer Application Form
If you are a new buyer, registration to purchase at our markets is required and for your convenience, a Buyer Application Form is located below which can be faxed to 608-356-0117 or emailed to jking@equitycoop.com before sale day.

Buyer Application

eNews Sign-up


A business that is owned and run jointly by its members, who share the profits or benefits. Here are the seven cooperative principles:

  • Voluntary and open membership
  • Democratic member control
  • Member economic participation
  • Autonomy and independence
  • Education, training and information
  • Cooperation among cooperatives
  • Concern for the community

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Baraboo, WI
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Rain Tuesday in Midwest Areas
Bryce Anderson (Bio) – DTN Meteorologist

Beneficial moisture from rain in store for central and western Midwest areas today. Heat, humidity in store for the Southern Plains, southern Midwest and Delta. » More DTN Weather Commentary

Posted at 5:59AM Tue Aug 20, 2019 CDT

5-day Forecast for Baraboo, WI
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Date Tue
Thunder Storms Thunder Storms Clear Clear Mostly Cloudy
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5 6 3 2 5
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