Established in 1922, Equity Cooperative Livestock Sales Association aids producers in the marketing, managing and financing of their agricultural businesses. Equity operates 12 full-service auction markets. We also have collection points in Menominee and Nisula, Michigan, as well as a livestock marketing center in Arlington, Wisconsin. Please take some time to explore the many facets of our cooperative.
The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) has released two proposed rule changes that would substantially increase certain livestock-related fees.
ATCP 10 would raise costs for certificates of veterinary inspection (CVIs or “health papers”), disease certifications, and some annual farm registration fees.
ATCP 12 would increase annual registration fees for animal markets, animal dealers, and animal truckers.
This year, Equity Cooperative Livestock Sales Association will be offering ten $1,500 4-year or university scholarships and six $1,000 technical college scholarships. Students applying must have completed two or more semesters at an accredited college or university, or at least one semester at a technical college. Current High School Seniors are not eligible. They must have a cumulative grade point average of 3.0 or above, on a 4.0 scale. Either the student, their parent(s) or grandparent(s) must be an active member or employee of Equity Cooperative Livestock Sales Association.
Applicants will be selected based on their scholastic achievement, extra-curricular activities, leadership, and answers to the questions on the application.
Application deadline is Thursday, December 4 2025.
It is important that you consign your cattle prior to a sale. It is also recommended that feeder cattle are castrated, weaned, dehorned,vaccinated and wormed. Please complete this checklist so Equity can announce during our sales. Call your local Equity market for on-farm visits and to consign cattle. Utilize the checklist shown below. Checklist
BQA Requirements
NOTICE >>> One of our largest buyers only purchase cattle from suppliers who have been certified in a BQA (Beef Quality Assurance) or FARM program. This requirement is implemented in all markets (including non-Equity markets) and all private treaty transactions. Equity announces BQA certification status during sales. Please keep your certification status updated with your local market. BQA certification can be achieved by logging in on the BQA website at http://www.bqa.org and signing up for one of the free courses which best fit your particular operation. These courses are based on industry accepted practices that a vast majority of producers currently employ.
Upon certification orre-certification, please provide your name and the name of any entity you sell under, as well as your address, phone number, certification number and expiration date to us at Equity, so we can make the proper announcement at the time of sale. You may contact your local Equity auction market, Equity field representative, Equity’s home office (800-362-3989), or email us at BQA@equitycoop.com. Thank you for your attention.
If so, please go to BQA.org to renew today. If you do not have access to the internet, contact your local market staff as they can assist you in completing or renewing online.
Once renewed, please be sure to send updated certificate to BQA@equitycoop.com. Thank you!
Cooperatives
A business that is owned and run jointly by its members, who share the profits or benefits. Here are the seven cooperative principles:
Voluntary and open membership
Democratic member control
Member economic participation
Autonomy and independence
Education, training and information
Cooperation among cooperatives
Concern for the community
InFocus Genetics Program
We are excited to have teamed up with ABS to provide an opportunity for dairy producers to improve the marketability of feeder calves through the InFocus genetics program. If you are interested in learning more about the benefits of our program, please click here for the brochure. Call (800) 362-3989, ext. 131 with any questions.
Sales at our Altoona, Maquoketa, Monroe, Richland Center, Stratford and Waukon markets are all live on CattleUSA. Pre-registration on CattleUSA's website is required as it takes time for buyer applications to be approved.
Instructions to set up a bidding account for CattleUSA: 1. Go to www.cattleusa.com 2. Create a username and password 3. Find the Equity market you plan to buy through and submit the buyer approval form on their website. 4. If you do not have prior credit history through Equity, please fill out the buyer application form provided below. Once completed, you can fax it to 608-356-0117. With questions, please contact your local Equity market office or email accounting@equitycoop.com.
Direct Deposit Form Looking to save some time? Now you can have your Equity check directly deposited to your back account by signing up for Direct Deposit. Complete the direct deposit form below, and upon bank verifications, we will direct deposit your check when you sell though Equity. Your sales proceeds will be in your bank account 2-3 business days following the sale date.
If you are a new buyer, registration to purchase at our markets is required. For your convenience, a Buyer Application Form is located below which can be faxed to 608-356-0117 before sale day. With questions, please contact accounting@equitycoop.com or call 608-356-8311.
