Established in 1922, Equity Cooperative Livestock Sales Association aids producers in the marketing, managing and financing of their agricultural businesses. Equity operates 11 locations and has collection points in Ettrick, Wisconsin, and Menominee, Michigan, and has a hog and cattle marketing center in Arlington, Wisconsin. Please take some time to explore the many facets of our cooperative.

2020 Annual Report
Equity Cooperative Livestock Sales Association is pleased to announce the release of the 2020 Annual Virtual Report. The virtual video report can be viewed by clicking on the 2020 Annual Virtual Report link below. Also, there is a link to the hardcopy of the annual report and can be accessed by clicking on the 2020 Annual Report link below. Equity will provide a hardcopy of the annual report, free of charge, to member producers upon request. Requests can be submitted via email to socialmedia@equitycoop.com, or by calling 800-362-3989, ext. 152, or mail your request to Equity Cooperative, PO Box 1003, Baraboo, WI 53913.

Equity’s board of directors and management team look forward to resuming in-person annual meetings in 2022, and sincerely thank all members who have continued to utilize our services during the past year.

2020 Annual Virtual Report

2020 Annual Print Report

COVID-19 Update
As we attempt to comply with the Center for Disease Control (CDC) and the Department of Health and Human Services (HHS) both still report it is critical to follow these precautions to prevent the spread of COVID-19. Equity asks that anyone entering our facility continue to wear a face covering and maintain social distance. We only allow people who have business to conduct to enter our facilities. We are asking all children to refrain from entering our facilities at this time.  

Face Coverings and Social Distancing Continue

Limited Admittance

Markets Receive Organic Certification
Equity Cooperative Livestock is pleased to announce that it's Bonduel, Sparta and Stratford markets are certified organic! The cooperative's markets are certified and have been marketing cattle this way for awhile. Approval was granted by Nature's International Certification Services (NCIS), USDA's National Organic Program (NOP).

"The organic certification is another step we've taken toward meeting our producer's livestock marketing needs," says Curt Larson, President and CEO. "Bonduel, Sparta and Stratford join in marketing organic livestock at the same commission as conventional livestock. Equity is not charging extra for this premium service."

Buyer Application Form
If you are a new buyer, registration to purchase at our markets is required and for your convenience, a Buyer Application Form is located below which can be faxed to 608-356-0117 or emailed to jking@equitycoop.com before sale day.

Buyer Application

BQA Certificate Expired?
If so, please go to BQA.org to renew today. If you do not have access to the internet, contact your local market staff as they can assist you in completing or renewing online.

Once renewed, please be sure to send updated certificate to BQA@equitycoop.com. Thank you! 

BQA Requirements
NOTICE >>> One of our largest buyers only purchase cattle from suppliers who have been certified in a BQA (Beef Quality Assurance) or FARM program. This requirement is implemented in all markets (including non-Equity markets) and all private treaty transactions.
Equity announces BQA certification status during sales. Please keep your certification status updated with your local market.
BQA certification can be achieved by logging in on the BQA website at http://www.bqa.org and signing up for one of the free courses which best fit your particular operation. These courses are based on industry accepted practices that a vast majority of producers currently employ.
Upon certification or re-certification, please provide your name and the name of any entity you sell under, as well as your address, phone number, certification number and expiration date to us at Equity, so we can make the proper announcement at the time of sale. You may contact your local Equity auction market, Equity field representative, Equity’s home office (800-362-3989), or email us at BQA@equitycoop.com. Thank you for your attention.   

BQA/FARM Information Sheet

Feeder Cattle Marketing
It is important that you consign your cattle prior to a sale. It is also recommended that feeder cattle are castrated, weaned, dehorned,vaccinated and wormed. Please complete this checklist so Equity can announce during our sales. Call your local Equity market for on-farm visits and to consign cattle. Utilize the checklist shown below.  

Tips to assist you in getting the most value for your feeder cattle can be found here. 

eNews Sign-up


Equity Cooperative Livestock Sales Association is committed to providing marketing for sheep and goats throughout our market facilities. Our 2021 sheep and goat sales listed below by market location, along with times of sales.

Barron  - every 3rd Saturday of the month at 10 a.m.

Johnson Creek  - every Monday at 11:30 a.m.

Lomira  - last Saturday of the month at 8 a.m.

Monroe  - every 3rd Saturday of the month at 10 a.m.

Richland Center  - every Monday at 11 a.m.
Sparta - 1st and 3rd Monday at 12 p.m.

Stratford  - every Wednesday at 11:30 a.m. 

Schedules are subject to change due to Holidays, so please contact your local market with any questions or concerns you may have.


If you need help in arranging trucking to any of these locations, please contact us at 800-362-3989, ext. 131 or 133. We thank producers for their continued support and look forward to continuing to work with them for their sheep and goat marketing needs in 2021 and beyond.

InFocus Genetics Program
We are excited to have teamed up with ABS to provide an opportunity for dairy producers to improve the marketability of feeder calves through the InFocus genetics program. If you are interested in learning more about the benefits of our program, please click here for the brochure. Call (800) 362-3989, ext. 131 with any questions.


A business that is owned and run jointly by its members, who share the profits or benefits. Here are the seven cooperative principles:

  • Voluntary and open membership
  • Democratic member control
  • Member economic participation
  • Autonomy and independence
  • Education, training and information
  • Cooperation among cooperatives
  • Concern for the community

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Local Conditions
Baraboo, WI
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Baraboo, WI
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Baraboo, WI





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Midwest, Delta Rain Saturday
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5-day Forecast for Baraboo, WI
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