Stratford  09/18/21 8:27:23 AM




214910 State Highway 97,
Stratford, WI 54484

 PO Box 51, Stratford, WI 54484
Phone: 715-687-4101
Fax:     715-687-3273


Updated COVID-19 Policy
Based on the Center of Disease Control and Prevention (CDC) guidelines issued May 13, 2021, individuals who are fully vaccinated (2 weeks past your second dose or single-dose vaccine) may enter without a mask.
All others, including unvaccinated children, are to wear a mask covering nose and mouth, maintain 6 foot social distance from others, and wash hands or utilize hand sanitizer regularly.


  • Had a positive Covid Test in last 14 days,
  • Are awaiting results from a COVID test,
  • Are exhibiting symptoms of COVID.

Take personal Health Precautions:  This facility is not making vaccination inquiries or requiring proof of vaccination to enter.  Individuals in this facility may be unmasked and not vaccinated.  Enter at your own risk and/or take necessary health precautions.

Please see Equity's home page ( for more details

Market Manager: Logan Edenfield
Cell Phone: 608-477-0154


Dairy Sales: Dennis Kroening 
Cell Phone: 608-434-4032
Market: 715-687-4101

Trucking Dispatch:  

Wade Schoneck: 715-562-0211
Travis Wasmundt: 715-701-3946


Regular sales: Monday through Thursday

Monday:                Overnight Cattle (cows, fed cattle, and bulls) @ 9:30 a.m. Calves start @ approx. 11:30 a.m.
Tuesday: Market Cattle @ 11 a.m., Calves to follow.  Dairy Cattle sell @ 11 a.m. (1st & 3rd Tuesday)
Market Cattle @ 10 a.m., Calves @ 11:30 a.m.; Butcher Hogs, Sheep, & Goats 11:30 a.m.
Feeder and Beef Replacement Cattle @ 12:00 Noon, remainders to follow
Thursday: Market Cattle (cows, fed cattle, and bulls) @ 11 a.m.; Calves @12:00 Noon


Feeder Cattle: Every Wednesday at noon
Fed Cattle: Monday through Thursday
Feeder Pigs: 2nd Tuesday of the month at noon
Butcher Hogs: Every Wednesday at 11:30
Calf Auctions: Every Monday - Thursday
 NoSelling Certified Organic Cattle & Hay Each Tuesday  
Hay sale Every Tuesday at 10:00 AM  /  Cattle Sale at 11:00 AM
Stop Paying High Commission rates to sell your organic cattle!   

Standard and Regular commission fees apply. Cattle accepted Monday night until 10 PM and Tuesday until sale time.
Please have cattle to the market before start time. Things to remember: Bring your certificate with your first load
and have your cattle ear tagged.
Please call the market for more information or to schedule a farm visit.

Livestock Health and Supplies Catalog
  Click here to open the Catalog to order vaccines and other livestock supplies  

                                         Change in Hog Sale Schedule


Feeder Pigs Time Butcher Hogs Time
2nd Tuesday of the month 12:00 Noon Every Wednesday 11:30am


Phone: 715-687-4101  -  Fax: 715-687-3273 - Email:

Normal yard open receiving hours: for pickup/drop off
Sunday:  4 PM - 8 PM delivery
Monday:   6 AM - 10 PM  For after hours loading please call the Market
Tuesday:    6 AM - 10 PM  For after hours loading please call the Market
Wednesday:   6 AM - 10 PM  For after hours loading please call the Market
Thursday: 6 AM - 10 PM For after hours loading please call the Market
Friday:     6 AM - Noon



Equity Livestock Sales - Stratford


As of Thursday, September 16, 2021 

Fed Cattle Results Mostly Steady
High Yielding Choice to Prime Grading Beef Steers & Heifers 110-123.50
Choice Beef Steers and Heifers 100-109
High yielding choice and prime Holstein Steers & Heifers 109-124.50
Select and Choice Holstein Steers & Heifers  95-108
Unfinished Steers & Heifers Below 90
Cull Cows Wide range between top and lower end cows
20% sold from                                                                                                             58-73.50
60% sold from 42-57
20% sold from Below 42
Direct Cow prices Call for pricing
Organic Market Steady
Good Certified Organic cows (for slaughter purposes) 105-118.50
Plainer quality, Lower Quality 85-95
Lighter weight Bulls  112-118
Cull Bulls  (Most Sold on Wednesday) Steady
Most Market Bulls 80-97
(thin, full and horned bulls discounted) Below 80
Calves (sold by the head)  
Good To Top Quality Holstein Bull Calves Sold Mostly 75-150
Top Quality Holstein Heifer Calves 15-30 Top 45
Plain Quality Holstein Heifer Calves 15 & down
Quality Beef Calves 175-320
Light Weight and Off Quality Calves 40 & down
Feeder Cattle  Lower
Beef Steers under 400 lbs 100-135
Beef Steers 400 to 600 lbs 100-135
Beef Steers 600 to 800 lbs. 95-122.50
Beef Steers over 800 lbs. 85-120
Beef Heifers under 400 lbs 95-130
Beef Heifers 400 to 600 lbs. 90-130
Beef Heifers 600 to 800 lbs 90-120
Beef Heifers over 800 lbs 80-110
Holstein Steers under 400 lbs 90-105
Holstein Steers 400 to 600 lbs 85-105
Holstein Steers 600 to 800 lbs 75-105
Holstein Steers over 800 lbs 75-105

Mismanaged cattle sell at severe discounts. (non-vaccinated, non-weaned, bulls, horns, thin, old, and poor quality cattle)

Dairy Replacement Cattle                             
Call Market for detailed Pricing: 

Top end milk cows:                                                                                                            Mostly 1300-1450/ HEAD
Springing Heifers   1350-1600/ HEAD
Under 500#  85-100/LB
Open heifers 500-700#  75-90/LB.
Open heifers 700-900#  75-90/LB. 


Hog Markets (Sold by the pound)                           
Butchers 75-80
Sows  70-75
Boars  30-32
Slaughter Pigs  No Test
Feeder Pigs: (Sold by the head)  
85 lbs.+ No Test
70-80 lbs. No Test
60-70 lbs No Test
35-45lbs. 51.00// Head
25-30 lbs No Test

Early Consignments for 9/22/2021 sale:
2 Butcher hogs, approximately 240#

2021 Negative Tested Feeder Pig Schedule:    

Tuesday, October 12th @ 12:00 Noon!




Sheep & Goat Markets 9/8/2021                                
Sheep sold per pound                                     
Feeder Lambs 200-210
Market Lambs 180-200
Cull Ewes 80-100
Cull Rams 75-80
Goats sold per head  
Cull Dairy Does 200-310
Cull Buck 125-205



Hay and Straw Markets 9/14/2021                   
Large Square Grass Mix 55-60/bale
Large Square Bales 2nd & 3rd Crop Alfalfa 70-75/bale
Large Square Bales of Rye Straw 35-40/bale
Round Hay Bales of 2nd Crop Grass $35-41/bale
Small Round Bales (Grass Hay) 4x4 $22-$25/bale
Alfalfa Rounds 2nd & 3rd Crop $35-$45/bale
Small Square Bales of Straw $1.50-3.00/bale
Small Square Bales Hay $3.00-4.00/bale
Round Cornstalk Bales 
(All Hay sold by the bale)



*Equity-Stratford Upcoming Sales Schedule!



*Hay Sale Held EVERY Tuesday at 10:00am!*
NEXT SALE TUESDAY, September 21st, 2021  

14 Large Square 2nd crop grass, alfalfa, clover mix



Special Dairy Cattle Sale

September 21st @ 11:00

CANCELLED (75) Holstein Parlor/Free-stall cows. Coming from an overstocked dairy. Full production records will be available on sale day! Cancelled
(15) Holstein Parlor/Free-stall cows.  Coming from an overstocked Dairy!
(18) Fancy Open Holstein Heifers 675-900#, all A.I sired, fully vaccinated coming from the UW Research Farm.

*Dairy Commission Rate of 5%* 


Next Feeder Cattle Sale 

Wednesday, September 22nd at 12:00- Noon

Early Consignments:
2 Butcher hogs, approximately 240#
(19) Crossbred beef steers & heifers weighing 450#, full vaccination program


For Sale Private Treaty: 
NEW LISTING: 10 - 2nd & 3rd lactation Holstein Cows, Tiestall/Freestall.  Group averages 91lbs, 73scc 32 DIM (official test)  Contact Dennis Kroening for more information at (608)434-4032!

Great Opportunity to pick 100 head of parlor free stall cows out of a herd of 450 cows. 
Contact Dennis Kroening for more information at (608)434-4032!

Pick 35 tie stall cows out of a herd of 45.  Contact Dennis Kroening for more information at (608)434-4032!

(15) Holstein Parlor/free-stall cows, all two year olds fresh 30-80 days. Selling due to being overstocked!

Great Opportunity!!  30 head of high quality dairy cattle.  All vaccinated and bred for all stages of lactation.  Call Dennis Kroening for more information at (608)434-4032

(50) Registered Jersey Springing Heifers, Due starting in June. All A.I. Bred. Call Wade: 715-562-0211

Opportunity to pick 1-100 head out of a registered Jersey herd. Cows are 2 years old and up. Call Wade: 715-562-0211

Complete Herd Disperal - Owner Retiring - NEW LISTING 
(40) Young Good Quality Holstein Dairy Cows and also springing heifers. 18,500# herd average. 4.0 Test with 200 SCC. Cows are not pushed and are on chopped green feed and grain.  Cows are milked in a stall barn. For more information contact: Tim Gildernick at  608-477-1463 or Dennis Kroening at: 608-434-4032 

Complete Herd Disperal - NEW LISTING
(150) Holstein Dairy Cows. Parlor Cows! More information coming! For more information contact: Tim Gildernick at  608-477-1463 or Dennis Kroening at: 608-434-4032  

(3) Certified Organic Black Angus bulls. They are yearlings. Contact Wade for more info.: 

 NEW LISTING - Opportunity to pick 22 out of 30 Milk Cows from herd. They are a high component herd of Holstein and Holstein / Jersey Cross cows. 4.1 Fat, 3.2 Protein. Cows are tie-stall milked but were raised in a free-stall. For morre information please contact Dennis at: 608-434-4032

**See our Country Cattle Page for more information on the following Steers & Heifers**
(300) Holstein Steers, weighing 550#
(50) Holstein Steers, weighing 625#
(75) Black & BWF Cows - 
Bred to Registered Black Angus Bulls, Due April 2022, will be fully vaccinated & Preg. checked

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