Stratford  04/16/21 10:30:39 AM




214910 State Highway 97,
Stratford, WI 54484

 PO Box 51, Stratford, WI 54484
Phone: 715-687-4101
Fax:     715-687-3273


Attention Patrons. WE ARE OPEN AND CONDUCTING NORMAL SALES. Following state issued guidelines for the safety and well being of our patrons and employees.

Mask Required



In order to comply with Covid19 Governmental orders and for the protection of all our
employees, sellers, buyers and truckers, Equity Livestock will continue to limit admission into the markets to essential personnel only.


Please No Spectators or Children

Please see Equity's home page ( for more details

Market Manager: Logan Edenfield
Cell Phone: 608-477-0154


Dairy Sales: Dennis Kroening 
Cell Phone: 608-434-4032
Market: 715-687-4101

Field Rep./Trucking Dispatch:  Timm Gildernick

Cell phone: 608-477-1463


Regular sales: Monday through Thursday

Monday:                Overnight Cattle (cows, fed cattle, and bulls) @ 9:30 a.m. Calves start @ approx. 11:30 a.m.
Tuesday: Market Cattle @ 11 a.m., Calves to follow.  Dairy Cattle sell @ 11 a.m. (1st & 3rd Tuesday)
Market Cattle @ 10 a.m., Calves @ 11:30 a.m.; Butcher Hogs, Sheep, & Goats 11:30 a.m.
Feeder and Beef Replacement Cattle @ 12:00 Noon, remainders to follow
Thursday: Market Cattle (cows, fed cattle, and bulls) @ 11 a.m.; Calves @12:00 Noon


Feeder Cattle: Every Wednesday at noon
Fed Cattle: Monday through Thursday
Feeder Pigs: 2nd Tuesday of the month at noon
Butcher Hogs: Every Wednesday at 11:30
Calf Auctions: Every Monday - Thursday
 NoSelling Certified Organic Cattle & Hay Each Tuesday  
Hay sale Every Tuesday at 10:00 AM  /  Cattle Sale at 11:00 AM
Stop Paying High Commission rates to sell your organic cattle!   

Standard and Regular commission fees apply. Cattle accepted Monday night until 10 PM and Tuesday until sale time.
Please have cattle to the market before start time. Things to remember: Bring your certificate with your first load
and have your cattle ear tagged.
Please call the market for more information or to schedule a farm visit.

Livestock Health and Supplies Catalog
  Click here to open the Catalog to order vaccines and other livestock supplies  

                                         Change in Hog Sale Schedule


Feeder Pigs Time Butcher Hogs Time
2nd Tuesday of the month 12:00 Noon Every Wednesday 11:30am


Phone: 715-687-4101  -  Fax: 715-687-3273 - Email:

Normal yard open receiving hours: for pickup/drop off
Sunday:  4 PM - 8 PM delivery
Monday:   6 AM - 10 PM  For after hours loading please call the Market
Tuesday:    6 AM - 10 PM  For after hours loading please call the Market
Wednesday:   6 AM - 10 PM  For after hours loading please call the Market
Thursday: 6 AM - 10 PM For after hours loading please call the Market
Friday:     6 AM - Noon



Equity Livestock Sales - Stratford


As of Friday, April 16, 2021 

Fed Cattle  Stronger
High Yielding Choice to Prime grading beef steers & heifers 107-115
Choice Beef steers and heifers 95-106
High yielding choice and prime Holstein steers & heifers 99-109
Select and Choice Holstein Steers & Heifers  85-98
Unfinished Steers & Heifers Below 84
Cull Cows Stronger
20% sold from                                                                                                             61-77.50 
60% sold from 48-60
20% sold from Below 47
Direct Cow prices Call for pricing
Organic Market  
Good Certified Organic cows (for slaughter purposes) 80-90
Plainer quality, Lower Quality 65-75
Cull Bulls Steady
Most Market Bulls 80-85 Top bulls Wednnesday88-105
(thin, full and horned bulls discounted) Below 80
Calves (sold by the head) Much Stronger
Good To Top Quality Holstein Bull Calves Sold 100-170
Top Quality Holstein Heifer Calves 40-95
Plain Quality Holstein Heifer Calves 35 & down
Quality Beef Calves 200-325
Light Weight and Off Quality Calves 30 & down
Feeder Cattle Steady
Beef Steers under 400 lbs 105-150
Beef Steers 400 to 600 lbs 105-147.50
Beef Steers 600 to 800 lbs. 95-145
Beef Steers over 800 lbs. 85-124
Beef Heifers under 400 lbs 100-147.50
Beef Heifers 400 to 600 lbs. 95-147.50
Beef Heifers 600 to 800 lbs 85-140
Beef Heifers over 800 lbs 85-120
Holstein Steers under 400 lbs 85-105
Holstein Steers 400 to 600 lbs 80-102-50
Holstein Steers 600 to 800 lbs 75-90
Holstein Steers over 800 lbs 70-87

Mismanaged cattle sell at severe discounts. (non-vaccinated, non-weaned, bulls, horns, thin, old, and poor quality cattle)

Dairy Replacement Cattle                             
Call Market for detailed Pricing: 

Top end milk cows:                                                                                                            Mostly 1300-1450/ HEAD
Springing Heifers   1350-1600/ HEAD
Under 500#  85-100/LB
Open heifers 500-700#  75-90/LB.
Open heifers 700-900#  75-90/LB. 


Hog Markets (Sold by the pound)                           
Butchers 60-69
Sows  75-78
Boars  26-28
Slaughter Pigs  No Test
Feeder Pigs: (Sold by the head)  
85 lbs.+ No Test
70-80 lbs. No Test
60-70 lbs No Test
35-45lbs. No Test
25-30 lbs No Test

2021 Negative Tested Feeder Pig Schedule:    

Tuesday, May 11th @ 12:00 Noon!




Sheep & Goat Markets 04/14/2021                                
Sheep sold per pound                                     
Feeder Lambs 135-190
Market Lambs 130-140
Cull Ewes 75
Cull Rams 75
Goats sold per head  
Cull Does 135-250
Cull Dairy Buck 230-235
Dairy Kids No Test 
Boer Meat Wethers No Test




Hay and Straw Markets 4/13/2021                   
Large Square Grass Mix  No Test     
Large Square Bales 2nd & 3rd Crop Alfalfa No Test
Large Square Bales of Rye Straw No Test
Round Hay Bales of 2nd Crop Grass $25-40.00/bale
Alfalfa Rounds 2nd & 3rd Crop $35.00-$40.00/bale
Small Square Bales of Straw $1.50-3.00
Small Square Bales Hay $2.00-4.00
Round Cornstalk Bales 
(All Hay sold by the bale)



*Equity-Stratford Upcoming Sales Schedule!



*Hay Sale Held EVERY Tuesday at 10:00am!*

 12 Large square bales of 2nd crop clover/grass mix. Dairy Quality!
 22 Round Bales of 1st Crop Grass



 Next Dairy Cattle Sale April 20 @ 11:00AM
Early Consignments:
12 Holstein Springers, Several AI to sex semen, cleaned up to Angus bull,         6-8 months Bred

(8) Holstein/Jersey Cross Springing heifers 


*Dairy Commission Rate of 5%* Effective December 1st, 2019




 Special Feeder Cattle Sale 
Wednesday, April 21st at 12:00- Noon 

Early Consignments:

For Sale Private Treaty: 
NEW LISTING: 10 - 2nd & 3rd lactation Holstein Cows, Tiestall/Freestall.  Group averages 91lbs, 73scc 32 DIM (official test)  Contact Dennis Kroening for more information at (608)434-4032!

(15) Holstein Parlor/free-stall cows, all two year olds fresh 60-80 days. Selling due to being overstocked!

Great Opportunity to pick out 55 high quality Holstein Milk cows out of a herd of 80! This nice set of cows are stanchion milked and left outside daily. All A.I sired with fully mapped breeding, complete breeding records available. Cows are at all stages of lactation and vary in age. For more information contact Dennis Kroening at: 608-434-4032

Excellent Opportunity!!!! Offering the chance to pick out 100 high quality Holstein dairy cows out of a herd of 120. Cows are free-stall housed, and milked in a step-up parlor. All a.i breeding. For more information or to schedule a viewing contact Dennis Kroening at: 608-434-4032

(15) Holstein Open heifers, 4 months old, weighing 350-400#, contact Dennis Kroening
at: 608-434-4032

SOLD(30)  Fancy Holstein 2-year old fresh heifers. All milking 60 days or less. Milking 90-95#, Free-stall housed and milked! Contact Wade at: 715-562-0211  SOLD
New Listing: Current owner is offering the chance to pick 20 out of 30 cows out of herd. Cows are tie-stall milked. Mostly Holsteins with several Jersey crosses. Herd SCC is under 100!!! BF 4.0, 3.1 Protein. Nice set of cows!  Call Dennis Kroening for more information at: 608-434-4032

Great Opportunity!!  30 head of high quality dairy cattle.  All vaccinated and bred for all stages of lactation.  Call Dennis Kroening for more information at (608)434-4032

 30 Holstein Started Heifer calves weighing 275#, on dry feed and water. Call Wade at: 715-562-0211

New Listing: 1 Black Angus yearling bull. Asking $1200.00 For more information contact Dennis at: 608-434-4032


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