Stratford  06/18/21 7:00:40 AM




214910 State Highway 97,
Stratford, WI 54484

 PO Box 51, Stratford, WI 54484
Phone: 715-687-4101
Fax:     715-687-3273


Updated COVID-19 Policy
Based on the Center of Disease Control and Prevention (CDC) guidelines issued May 13, 2021, individuals who are fully vaccinated (2 weeks past your second dose or single-dose vaccine) may enter without a mask.
All others, including unvaccinated children, are to wear a mask covering nose and mouth, maintain 6 foot social distance from others, and wash hands or utilize hand sanitizer regularly.


  • Had a positive Covid Test in last 14 days,
  • Are awaiting results from a COVID test,
  • Are exhibiting symptoms of COVID.

Take personal Health Precautions:  This facility is not making vaccination inquiries or requiring proof of vaccination to enter.  Individuals in this facility may be unmasked and not vaccinated.  Enter at your own risk and/or take necessary health precautions.

Please see Equity's home page ( for more details

Market Manager: Logan Edenfield
Cell Phone: 608-477-0154


Dairy Sales: Dennis Kroening 
Cell Phone: 608-434-4032
Market: 715-687-4101

Trucking Dispatch:  

Wade Schoneck: 715-562-0211
Travis Wasmundt: 715-701-3946


Regular sales: Monday through Thursday

Monday:                Overnight Cattle (cows, fed cattle, and bulls) @ 9:30 a.m. Calves start @ approx. 11:30 a.m.
Tuesday: Market Cattle @ 11 a.m., Calves to follow.  Dairy Cattle sell @ 11 a.m. (1st & 3rd Tuesday)
Market Cattle @ 10 a.m., Calves @ 11:30 a.m.; Butcher Hogs, Sheep, & Goats 11:30 a.m.
Feeder and Beef Replacement Cattle @ 12:00 Noon, remainders to follow
Thursday: Market Cattle (cows, fed cattle, and bulls) @ 11 a.m.; Calves @12:00 Noon


Feeder Cattle: Every Wednesday at noon
Fed Cattle: Monday through Thursday
Feeder Pigs: 2nd Tuesday of the month at noon
Butcher Hogs: Every Wednesday at 11:30
Calf Auctions: Every Monday - Thursday
 NoSelling Certified Organic Cattle & Hay Each Tuesday  
Hay sale Every Tuesday at 10:00 AM  /  Cattle Sale at 11:00 AM
Stop Paying High Commission rates to sell your organic cattle!   

Standard and Regular commission fees apply. Cattle accepted Monday night until 10 PM and Tuesday until sale time.
Please have cattle to the market before start time. Things to remember: Bring your certificate with your first load
and have your cattle ear tagged.
Please call the market for more information or to schedule a farm visit.

Livestock Health and Supplies Catalog
  Click here to open the Catalog to order vaccines and other livestock supplies  

                                         Change in Hog Sale Schedule


Feeder Pigs Time Butcher Hogs Time
2nd Tuesday of the month 12:00 Noon Every Wednesday 11:30am


Phone: 715-687-4101  -  Fax: 715-687-3273 - Email:

Normal yard open receiving hours: for pickup/drop off
Sunday:  4 PM - 8 PM delivery
Monday:   6 AM - 10 PM  For after hours loading please call the Market
Tuesday:    6 AM - 10 PM  For after hours loading please call the Market
Wednesday:   6 AM - 10 PM  For after hours loading please call the Market
Thursday: 6 AM - 10 PM For after hours loading please call the Market
Friday:     6 AM - Noon



Equity Livestock Sales - Stratford


As of Friday, June 18, 2021 

Fed Cattle   
High Yielding Choice to Prime Grading Beef Steers & Heifers 109-113
Choice Beef Steers and Heifers 98-108
High yielding choice and prime Holstein Steers & Heifers 105-114
Select and Choice Holstein Steers & Heifers  90-104
Unfinished Steers & Heifers 89 & Down
Cull Cows Stronger
20% sold from                                                                                                             65-78 with top packages of beef cows upto 82
60% sold from 48-64
20% sold from Below 48
Direct Cow prices Call for pricing
Organic Market Steady
Good Certified Organic cows (for slaughter purposes) 140-144
Plainer quality, Lower Quality 90-130
Cull Bulls Steady
Most Market Bulls 86-97.50
(thin, full and horned bulls discounted) Below 85
Calves (sold by the head) Sharply lower 
Good To Top Quality Holstein Bull Calves Sold 75-145
Top Quality Holstein Heifer Calves 20-35
Plain Quality Holstein Heifer Calves 20 & down
Quality Beef Calves 200-350
Light Weight and Off Quality Calves 50 & down
Feeder Cattle  Lower
Beef Steers under 400 lbs 100-120
Beef Steers 400 to 600 lbs 100-115
Beef Steers 600 to 800 lbs. 95-110
Beef Steers over 800 lbs. 85-102
Beef Heifers under 400 lbs 95-105
Beef Heifers 400 to 600 lbs. 85-100
Beef Heifers 600 to 800 lbs 85-100
Beef Heifers over 800 lbs 80-98
Holstein Steers under 400 lbs 70-100
Holstein Steers 400 to 600 lbs 65-95
Holstein Steers 600 to 800 lbs 65-93
Holstein Steers over 800 lbs 70-84

Mismanaged cattle sell at severe discounts. (non-vaccinated, non-weaned, bulls, horns, thin, old, and poor quality cattle)

Results From the Beef Breeding bull sale: 5/19/2021
Top quality registered yearling bulls sold:                  1500-1750
Commercial and good quality yearling bulls sold:     1325-1500
Smaller, plain quality and feeder size sold:                  875 and down

Dairy Replacement Cattle                             
Call Market for detailed Pricing: 

Top end milk cows:                                                                                                            Mostly 1300-1450/ HEAD
Springing Heifers   1350-1600/ HEAD
Under 500#  85-100/LB
Open heifers 500-700#  75-90/LB.
Open heifers 700-900#  75-90/LB. 


Hog Markets (Sold by the pound)                           
Butchers No Test
Sows  40-45
Boars  19-24
Slaughter Pigs  No Test
Feeder Pigs: (Sold by the head)  
85 lbs.+ No Test
70-80 lbs. No Test
60-70 lbs No Test
35-45lbs. No Test
25-30 lbs No Test

2021 Negative Tested Feeder Pig Schedule:    

Tuesday, July 13th @ 12:00 Noon!




Sheep & Goat Markets 06/16/2021                                
Sheep sold per pound                                     
Feeder Lambs 135-170
Market Lambs 130-135
Cull Ewes 76-78
Cull Rams No test
Goats sold per head  
Cull Dairy Does 200-220
Cull Buck 150-215



Hay and Straw Markets 6/15/2021                   
Large Square Grass Mix No Test
Large Square Bales 2nd & 3rd Crop Alfalfa 60-65
Large Square Bales of Rye Straw 35-40
Round Hay Bales of 2nd Crop Grass $25-39.00/bale
Alfalfa Rounds 2nd & 3rd Crop $35.00-$40.00/bale
Small Square Bales of Straw $1.50-3.00
Small Square Bales Hay $1.00-4.00
Round Cornstalk Bales 
(All Hay sold by the bale)



*Equity-Stratford Upcoming Sales Schedule!



*Hay Sale Held EVERY Tuesday at 10:00am!*




 Next Dairy Cattle Sale July 6th @ 11:00

*Dairy Commission Rate of 5%* 




 Next Feeder Cattle Sale 

Wednesday, June 23 at 12:00- Noon
Early Consignments: 


For Sale Private Treaty: 
NEW LISTING: 10 - 2nd & 3rd lactation Holstein Cows, Tiestall/Freestall.  Group averages 91lbs, 73scc 32 DIM (official test)  Contact Dennis Kroening for more information at (608)434-4032!

(15) Holstein Parlor/free-stall cows, all two year olds fresh 30-80 days. Selling due to being overstocked!

Great Opportunity!!  30 head of high quality dairy cattle.  All vaccinated and bred for all stages of lactation.  Call Dennis Kroening for more information at (608)434-4032

(1) 2 year old Holstein Bull, contact Wade at 715-562-0211

(45) Jersey Springing Heifers.  Due in June & July, Call Wade: 715-562-0211

(1) 2 year old Angus bull for sale $1700.00 call Logan at: 608-477-0154

(50) Registered Jersey Springing Heifers, Due starting in June. All A.I. Bred. Call Wade: 715-562-0211

Opportunity to pick 1-100 head out of a registered Jersey herd. Cows are 2 years old and up. Call Wade: 715-562-0211

(10) Black Angus beef cows and have 2020 calves as well. Cows are due in the next month to  45 days. Out of Pharo Black Angus lines bred for grass efficiency. 100% grass fed cattle. Call Wade: 715-562-0211

Complete Herd Disperal - Owner Retiring
(40) Holstein Dairy Cows all A.I. Sired and A.I. Bred, 26,000# herd average with no TMR. Really nice set of cows- for more information please contact Timm Gildernick at 608-477-1463 or Dennis Kroening at: 608-434-4032

**See our Country Cattle Page for more information on the following Steers**
(45) Holstein Steers, weighing 1000#
(25) Hostein Steers, weighing 475#
(150) Holstein Steers, weighing 650-750


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