Established in 1922, Equity Cooperative Livestock Sales Association aids producers in the marketing, managing and financing of their agricultural businesses. Equity operates 11 full-service auction markets. We also have collection points in Menominee and Nisula, Michigan, as well as a livestock marketing center in Arlington, Wisconsin. Please take some time to explore the many facets of our cooperative.

2024 Feeder Cattle Sales

This week the USDA's Animal and Plant Health Inspection Service issued a federal order requiring the testing for and reporting of Highly Pathogenic Avian Influenza (HPAI) in Livestock along with subsequent guidance. Click on the link below for updates regarding the marketing of livestock across state lines. 

HPAI Update 2024

Equity Northeast Livestock Marketing Cooperative Scholarships
Equity's Northeast Livestock Marketing Cooperative will be awarding a minimum of one $750 scholarship to students. Eligibility requirements and application details an be located below. Deadline to apply is July 1, 2024.  
Click here to view scholarship criteria


Buyer Application Form 

If you are a new buyer, registration to purchase at our markets is required. For your convenience, a Buyer Application Form is located below which can be faxed to 608-356-0117 before sale day. With questions, please contact accounting@equitycoop.com or call 608-356-8311. 
Buyer Application
Authorized Buyer Agent Form

Feeder Cattle Marketing
It is important that you consign your cattle prior to a sale. It is also recommended that feeder cattle are castrated, weaned, dehorned,vaccinated and wormed. Please complete this checklist so Equity can announce during our sales. Call your local Equity market for on-farm visits and to consign cattle. Utilize the checklist shown below.  

Tips to assist you in getting the most value for your feeder cattle can be found here. 

BQA Requirements
NOTICE >>> One of our largest buyers only purchase cattle from suppliers who have been certified in a BQA (Beef Quality Assurance) or FARM program. This requirement is implemented in all markets (including non-Equity markets) and all private treaty transactions.
Equity announces BQA certification status during sales. Please keep your certification status updated with your local market.
BQA certification can be achieved by logging in on the BQA website at http://www.bqa.org and signing up for one of the free courses which best fit your particular operation. These courses are based on industry accepted practices that a vast majority of producers currently employ.
Upon certification or re-certification, please provide your name and the name of any entity you sell under, as well as your address, phone number, certification number and expiration date to us at Equity, so we can make the proper announcement at the time of sale. You may contact your local Equity auction market, Equity field representative, Equity’s home office (800-362-3989), or email us at BQA@equitycoop.com. Thank you for your attention.   

BQA/FARM Information Sheet

BQA Certification Opportunities
UW-Madison’s Division of Extension and the Wisconsin Beef Council will be hosting a limited number of in-person Beef Quality Assurance (BQA) certification meetings. To find dates/locations of meetings, go to http://www.beeftips.com/cattlemens-corner/beef-quality-assurance/bqa-registration-form/?clearache=1

BQA Certificate Expired?
If so, please go to BQA.org to renew today. If you do not have access to the internet, contact your local market staff as they can assist you in completing or renewing online.

Once renewed, please be sure to send updated certificate to BQA@equitycoop.com. Thank you! 


A business that is owned and run jointly by its members, who share the profits or benefits. Here are the seven cooperative principles:

  • Voluntary and open membership
  • Democratic member control
  • Member economic participation
  • Autonomy and independence
  • Education, training and information
  • Cooperation among cooperatives
  • Concern for the community

InFocus Genetics Program
We are excited to have teamed up with ABS to provide an opportunity for dairy producers to improve the marketability of feeder calves through the InFocus genetics program. If you are interested in learning more about the benefits of our program, please click here for the brochure. Call (800) 362-3989, ext. 131 with any questions.

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Altoona Arlington Baraboo Barron
Bonduel Johnson Creek Lomira Monroe
Reedsville Richland Center Sparta Stratford
Waukon Maquoketa    

Click the location above to view their market page. 

For Current Employment Opportunities     
Click Here

  Registering to Bid on CattleUSA 

Sales at our Altoona, Monroe, Stratford and Waukon markets are all live on CattleUSA. Pre-registration on CattleUSA's website is required as it takes time for buyer applications to be approved. 

Instructions to set up a bidding account for CattleUSA: 
1. Go to www.cattleusa.com
2. Create a username and password
3. Find the Equity market you plan to buy through and submit the buyer approval form on their website. 
4. If you do not have prior credit history through Equity, please fill out the buyer application form provided below. Once completed, you can fax it to 608-356-0117. With questions, please contact your local Equity market office or email accounting@equitycoop.com. 

Click here to download buyer application form

Direct Deposit Form
Looking to save some time? Now you can have your Equity check directly deposited to your back account by signing up for Direct Deposit. Complete the direct deposit form below, and upon bank verifications, we will direct deposit your check when you sell though Equity. Your sales proceeds will be in your bank account 2-3 business days following the sale date. 

More Information on Direct Deposit 
Direct Deposit Form

Local Conditions
Baraboo, WI
Chg Zip Code: 
Temp: 82oF Feels Like: 85oF
Humid: 68% Dew Pt: 70oF
Barom: 29.94 Wind Dir: SW
Cond: N/A Wind Spd: 7 mph
Sunrise: 5:31 Sunset: 8:38
As reported at BARABOO, WI at 12:00 PM
Local Radar
Baraboo, WI
Local Forecast
Baraboo, WI





High: 90°F
Low: 67°F
Precip: 61%
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DTN Weather Summary
Active Pattern This Weekend in North-Central US
Bryce Anderson (Bio) – DTN Meteorologist
Posted at 12:02PM Fri Jul 12, 2024 CDT

5-day Forecast for Baraboo, WI
Change Zip Code: 
Date Sun
Thunder Storms Thunder Storms Partly Cloudy Partly Cloudy Partly Cloudy
Weather Thunder Storms Thunder Storms Partly Cloudy Partly Cloudy Partly Cloudy
L/H (°F)
67/90 69/87 65/81 60/76 54/75

L/H (°F)
67/100 69/95 65/82 60/76 54/75
Dew Point
73 71 66 57 54
68 76 62 57 56

6 8 6 7 3
61 36 - - -
None None None
0.2 0.18 0.19 0.19 0.16
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