Established in 1922, Equity Cooperative Livestock Sales Association aids producers in the marketing, managing and financing of their agricultural businesses. Equity operates 11 locations and has a collection point in Menominee, Michigan, and has a livestock marketing center in Arlington, Wisconsin. Please take some time to explore the many facets of our cooperative.

2024 Feeder Cattle Sales

Equity Stratford Marketing Cooperative Scholarships
Equity's Stratford Livestock Marketing Shipping Association will be awarding scholarships to students who have been accepted to a college, university or technical school. Either the student, their parent(s) or grandparent(s) must be an active shipping member of Equity Stratford Livestock Marketing Cooperative. Deadline to apply is April 1, 2024.  
Click here to view scholarship application

Equity Northeast Livestock Marketing Cooperative Scholarships
Equity's Northeast Livestock Marketing Cooperative will be awarding a minimum of one $500 scholarship to students. Eligibility requirements and application details an be located below. Deadline to apply is July 1, 2024.  
Click here to view scholarship criteria


Buyer Application Form 

If you are a new buyer, registration to purchase at our markets is required. For your convenience, a Buyer Application Form is located below which can be faxed to 608-356-0117 before sale day. With questions, please contact accounting@equitycoop.com or call 608-356-8311. 
Buyer Application

Feeder Cattle Marketing
It is important that you consign your cattle prior to a sale. It is also recommended that feeder cattle are castrated, weaned, dehorned,vaccinated and wormed. Please complete this checklist so Equity can announce during our sales. Call your local Equity market for on-farm visits and to consign cattle. Utilize the checklist shown below.  

Tips to assist you in getting the most value for your feeder cattle can be found here. 

BQA Requirements
NOTICE >>> One of our largest buyers only purchase cattle from suppliers who have been certified in a BQA (Beef Quality Assurance) or FARM program. This requirement is implemented in all markets (including non-Equity markets) and all private treaty transactions.
Equity announces BQA certification status during sales. Please keep your certification status updated with your local market.
BQA certification can be achieved by logging in on the BQA website at http://www.bqa.org and signing up for one of the free courses which best fit your particular operation. These courses are based on industry accepted practices that a vast majority of producers currently employ.
Upon certification or re-certification, please provide your name and the name of any entity you sell under, as well as your address, phone number, certification number and expiration date to us at Equity, so we can make the proper announcement at the time of sale. You may contact your local Equity auction market, Equity field representative, Equity’s home office (800-362-3989), or email us at BQA@equitycoop.com. Thank you for your attention.   

BQA/FARM Information Sheet

BQA Certification Opportunities
UW-Madison’s Division of Extension and the Wisconsin Beef Council will be hosting a limited number of in-person Beef Quality Assurance (BQA) certification meetings. To find dates/locations of meetings, go to http://www.beeftips.com/cattlemens-corner/beef-quality-assurance/bqa-registration-form/?clearache=1

BQA Certificate Expired?
If so, please go to BQA.org to renew today. If you do not have access to the internet, contact your local market staff as they can assist you in completing or renewing online.

Once renewed, please be sure to send updated certificate to BQA@equitycoop.com. Thank you! 


A business that is owned and run jointly by its members, who share the profits or benefits. Here are the seven cooperative principles:

  • Voluntary and open membership
  • Democratic member control
  • Member economic participation
  • Autonomy and independence
  • Education, training and information
  • Cooperation among cooperatives
  • Concern for the community

InFocus Genetics Program
We are excited to have teamed up with ABS to provide an opportunity for dairy producers to improve the marketability of feeder calves through the InFocus genetics program. If you are interested in learning more about the benefits of our program, please click here for the brochure. Call (800) 362-3989, ext. 131 with any questions.

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Altoona Arlington Baraboo Barron
Bonduel Johnson Creek Lomira Monroe
Reedsville Richland Center Sparta Stratford
Waukon Maquoketa (Coming Soon)    

Click the location above to view their market page. 

For Current Employment Opportunities     
Click Here

2024 District Meetings
Attend your annual district meeting in 2024 as we “Focus on Our Future”. Please RSVP your attendance to socialmedia@equitycoop.com or call 608-460-1135 by Friday, March 1, 2024. Three districts will hold regional director elections and your member vote counts! If you are unable to attend your district meeting and would like your vote for regional director to be counted, you may request an absentee ballot to be mailed to you by contacting the office at 800-362-3989. Please note that you must be an active patron and are only able to vote for a nominated candidate in the district you are assigned. All ballots will be verified for active patron status.

  Registering to Bid on CattleUSA 

Sales at our Altoona, Monroe, Stratford and Waukon markets are all live on CattleUSA. Pre-registration on CattleUSA's website is required as it takes time for buyer applications to be approved. 

Instructions to set up a bidding account for CattleUSA: 
1. Go to www.cattleusa.com
2. Create a username and password
3. Find the Equity market you plan to buy through and submit the buyer approval form on their website. 
4. If you do not have prior credit history through Equity, please fill out the buyer application form provided below. Once completed, you can fax it to 608-356-0117. With questions, please contact your local Equity market office or email accounting@equitycoop.com. 

Click here to download buyer application form

Local Conditions
Baraboo, WI
Chg Zip Code: 
Temp: 34oF Feels Like: 34oF
Humid: 81% Dew Pt: 29oF
Barom: 29.92 Wind Dir: N
Cond: N/A Wind Spd: 0 mph
Sunrise: 6:28 Sunset: 5:52
As reported at BARABOO, WI at 4:00 AM
Local Radar
Baraboo, WI
Local Forecast
Baraboo, WI





High: 52°F
Low: 32°F
Precip: 80%
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Precip: 43%
High: 52°F
Low: 27°F
Precip: 0%
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Precip: 70%
View complete Local Weather
DTN Weather Summary
Evolving Clipper in the Dakotas
Bryce Anderson (Bio) – DTN Meteorologist
Posted at 12:04PM Thu Feb 15, 2024 CST

5-day Forecast for Baraboo, WI
Change Zip Code: 
Date Mon
Thunder Storms Rain Partly Cloudy Rain Rain
Weather Thunder Storms Rain Partly Cloudy Rain Rain
L/H (°F)
32/52 34/50 27/52 33/53 36/48

L/H (°F)
32/52 29/50 21/52 27/53 31/43
Dew Point
35 32 26 31 35
68 57 51 61 77

8 7 7 7 10
80 43 - 66 70
None Rain
0.07 0.08 0.09 0.08 0.06
View complete Local Weather

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