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 Stratford 
214910 State Highway 97,
PO Box 51, Stratford, Wisconsin 54484
Phone: 715-687-4101
Fax: 715-687-3273
E-mail: Stratford@equitycoop.com | | |
Market Manager: Perry Wolff
Cell Phone: 715-966-4850
Dairy Sales/Field Service: Wade Schoneck
Cell Phone: 715-562-0211
Market: 715-687-4101
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Trucking Dispatch:
Wade Schoneck: 715-562-0211
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Regular sales: Monday through Thursday
| Monday: | Overnight Cattle (cows, fed cattle, and bulls) @ 9:30 a.m. Calves start @ approx. 10:30 a.m. | | Tuesday: | Market Cattle @ 11 a.m., Calves to follow. Dairy Cattle sell @ 11 a.m. (1st & 3rd Tuesday) | Wednesday:
| Market Cattle @ 10:30 a.m., Butcher Hogs, Sheep, & Goats @ 11:30 a.m.
Feeder and Beef Replacement Cattle @ 12:30 PM, Calves following the feeder sale | | Thursday: | Market Cattle (cows, fed cattle, and bulls) @ 11 a.m.; Calves @12:00 Noon | |
| Feeder Cattle: | Every Wednesday at 12:30 PM | | Fed Cattle: | Monday through Thursday | | Feeder Pigs: | 2nd Tuesday of the month at noon | | Butcher Hogs: | Every Wednesday at 11:30 AM | | Calf Auctions: | Every Monday - Thursday |
 Now Selling Certified Organic Cattle & Hay Each Tuesday
Hay sale Every Tuesday at 10:00 AM / Cattle Sale at 11:00 AM
Cattle accepted Monday night until 9PM and Tuesday until sale time.
Please have cattle to the market before start time. Things to remember: Bring your certificate with your first load
and have your cattle ear tagged.
Please call the market for more information or to schedule a farm visit. =========================================================================
Livestock Health and Supplies Catalog
Click here to open the Catalog to order vaccines and other livestock supplies
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ATTENTION EQUITY HOG PRODUCERS
Change in Hog Sale Schedule
| Feeder Pigs | Time | Butcher Hogs | Time | | 2nd Tuesday of the month | 12:00 Noon | Every Wednesday | 11:30am | | | | | |
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Phone: 715-687-4101 - Fax: 715-687-3273 - Email: stratford@equitycoop.com
Normal yard open receiving hours: for pickup/drop off/CLOSED on Sunday's
| Monday: | 7 AM - 9 PM For after hours loading please call the Market | | Tuesday: | 7 AM - 9 PM For after hours loading please call the Market | | Wednesday: | 7 AM - 9 PM For after hours loading please call the Market | | Thursday: | 7 AM - 9 PM For after hours loading please call the Market | | Friday: | 7 AM - Noon |
** FOR DROP OFF/PICK UP FOR NON-POSTED HOURS PLEASE CALL BRYON DOLL AT: 715-551-9136**
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Equity Livestock Sales - Stratford
Interested in getting our market reports texted directly to you on sale days?
Text the word Dairy to 715-600-5679 to receive market cow & calf reports
Text the word Beef to 715-600-5679 to receive fed cattle & feeder cattle reports
| Have you been having issues with the mail? Are your checks not getting to you in a timely manner? Equity Cooperative Livestock Sales offers Direct Deposit to all patrons. If you would like to sign up, please call (715) 687-4101 for information and questions. Thanks! |
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As of Friday January 16, 2026
| Fed Cattle (Sell most on Wednesdays) | Monday
1/12 |
Tuesday 1/13
|
Wednesday
1/14
|
Thursday
1/15
| | High Yielding Choice to Prime Grading Beef Steers & Heifers | No Test | No Test | 205-217 | No Test | | Choice Beef Steers and Heifers | 195-199 | No Test | 195-205 | No Test | | High yielding choice and prime Holstein Steers & Heifers | No Test | No Test | 200-210 | No Test | | Select and Choice Holstein Steers & Heifers | 180-188 | No Test | 185-195 | No Test | | Unfinished Steers & Heifers | Below 180 | No Test | Below 185 | No Test | | Cull Cows | | | | | | 20% sold from | 125-154.50 | 130-150.50 | 130-159 | 125-144.50 | | 60% sold from | 100-124 | 100-129 | 100-129 | 100-124 | | 20% sold from | Below 100 | Below 100 | Below 100 | Below 100 | | Direct Cow prices | Call for pricing | Call for pricing | Call for pricing | Call for pricing | | | | | | | | Organic Market (sold Tuesday) | | | | | | Good Certified Organic cows (for slaughter purposes) | No Test | No Test | No Test | No Test | | Plainer quality, Lower Quality | No Test | No Test | No Test | No Test | | Organic Market Bulls | No Test | No Test | No Test | No Test | | | Organic Steers and Heifers | No Test | No Test | No Test | No Test | | Cull Bulls (Most Sold on Wednesday) | | | | | | Most Market Bulls | 155-170 | No Test | 165-175 | 155-170 | | (thin, full and horned bulls discounted) | | | Below 160 | | | Calves (sold by the head) | | | Lower | | | Good To Top Quality Holstein Bull Calves Sold | 800-1,270 | 700-850 | 700-990 | 900-1,200 | | Top Quality Holstein Heifer Calves | 550-700 | 400-500 | 500-850 | 500-730 | | Plain Quality Holstein Heifer Calves | Below 500 | No Test | Below 500 | Below 500 | | Good Quality Beef Calves | 1,000-1,440 | 1,000-1,200 | 900-1,430 | 1,000-1,700 with a few select calves above | | Light Weight and Off Quality Calves | 600 & down | 600 & down | 500 & down | 500 & down |
| | | Feeder Cattle (Sold on Wednesdays) | Lower | | Beef Steers under 400 lbs | 300-400 | | Beef Steers 400 to 600 lbs | 300-390 | | Beef Steers 600 to 800 lbs | 275-325 | | Beef Steers over 800 lbs | 200-270 | | Beef Heifers under 400 lbs | 285-390 | | Beef Heifers 400 to 600 lbs. | 300-385 | | Beef Heifers 600 to 800 lbs | 230-280 | | Beef Heifers over 800 lbs | 200-225 | | Holstein Steers under 400 lbs | 250-300 | | Holstein Steers 400 to 600 lbs | 200-300 | | Holstein Steers 600 to 800 lbs | 200-285 | | Holstein Steers over 800 lbs | 200-225 | | | | | | | | | | | | |
Mismanaged cattle sell at severe discounts. (non-vaccinated, non-weaned, bulls, horns, thin, old, and poor quality cattle)
* all start times are 12:30 PM for Feeder Cattle, Breeding Bull and Bred Beef Cow sales and broadcast on CattleUSA.com
Dairy Replacement Cattle
Call Market for detailed Pricing: 715-687-4101
| Top end milk cows: 3000-3400 /hd | | | Springing Heifers 2400-2800 /hd | | | Open Heifers Under 500# | | | Open heifers 500-700# | | Open heifers 700-900#
Dairy Sale Summary from 12/16 Sale
A nice crowd was on hand to bid on two smaller herd dispersals. We saw good quality dairy cows selling mosty $2,500 to $3,000. Top bred heifers also sold from $2,500 to $3,000. | |
| Hog Markets (Sold by the pound) | | | Butchers | 50-55 | | Sows | 40-52 | | Boars | 20-22.50 | | Slaughter Pigs | No Test | | | | | Feeder Pigs: (Sold by the head) PLEASE CALL THE MARKET | | | 85 lbs.+ | No Test | | 70-80 lbs. | No Test | | 60-70 lbs | 40-45 | | 45-55lbs. | 20.00-40.00/head | | 25-35 lbs | 15.00/head | | | |
2026 Negative Tested Feeder Pig Schedule:
February 10th @ Noon
March 10th @ Noon
April 14th @ Noon
| Sheep & Goat Markets 1/14/2026 | | | Sheep sold per pound | | | Feeder Lambs | 130-140 | | Market Lambs | 145-155 | | Cull Ewes | 120-132.50 | | Cull Rams | 40-45 | | Goats sold per head | | | Cull Does | 50-75 | | Cull Buck Goats | 135-185/head | | Goat Kids | 10-25/head |
Early Consignments:
| Hay and Straw Markets 1/13/2026 | | | Large Square Grass Mix | $40-$65/bale | | Large Square Bales 2nd & 3rd Crop Alfalfa | 45-65 | | Large Square Bales of Rye Straw | 25-35 | | Round Hay Bales of Grass | $15-$25/bale | | Small Round Bales (Grass Hay) 4x4 | $15-$20/bale | | Alfalfa Rounds 2nd & 3rd Crop | No Test | | Small Square Bales of Straw | 4.00-4.50 | | Small Square Bales Hay (new crop first & second crop) | No Test | Round Cornstalk Bales or Soybean bales/bedding quality hay
(All Hay sold by the bale) | No Test |
*Equity-Stratford Upcoming Sales Schedule!
*Hay Sale Held EVERY Tuesday at 10:00am!*
NEXT SALE Tuesday, January 20th, 2026
EARLY CONSIGNMENTS:
(9) Round Bales 1st crop grass mix stored inside
(5) Round Bales of 1st crop alfalfa grass mix. 17% Protein
(50) Small Square bales of 1st crop grass
(10) Round Bales 1st crop grass mix
(24) Large Square bales 1st crop alfalfa grass(roto cut, no rain)
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Tuesday, January 20th at 11:00am
Advance Consignments:
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Special Feeder Cattle Sale
Wednesday, January 21st at 12:30pm
Advance Consignments:
For Sale Private Treaty:
WANTED: Needing Herds of cows from tie-stall to free-stall/parlor cows. Please contact
Wade at: 715-562-0211
SOLD! (70) Cow tie-stall herd for sale. 70 Holstein milk cows. Cows are milking over 88# of milk with a SCC of 90. Cows go out daily to eat from a bunk and go on pasture. Entire herd is bred a.i. to Black Angus bulls. For more information contact Wade at: 715-562-0211
Notes:
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