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 Stratford 
214910 State Highway 97,
PO Box 51, Stratford, Wisconsin 54484
Phone: 715-687-4101
Fax: 715-687-3273
E-mail: Stratford@equitycoop.com | | |
Market Manager: Perry Wolff
Cell Phone: 715-966-4850
Dairy Sales/Field Service: Wade Schoneck
Cell Phone: 608-485-1491
Market: 715-687-4101
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Trucking Dispatch:
Wade Schoneck: 608-485-1491
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Regular sales: Monday through Thursday
| Monday: | Overnight Cattle (cows, fed cattle, and bulls) @ 9:30 a.m. Calves start @ approx. 10:30 a.m. | | Tuesday: | Market Cattle @ 11 a.m., Calves to follow. Dairy Cattle sell @ 11 a.m. (1st & 3rd Tuesday) | Wednesday:
| Market Cattle @ 10:30 a.m., Butcher Hogs, Sheep, & Goats @ 11:30 a.m.
Feeder and Beef Replacement Cattle @ 12:30 PM, Calves following the feeder sale | | Thursday: | Market Cattle (cows, fed cattle, and bulls) @ 10:30 a.m.; Calves @12:00 Noon | |
| Feeder Cattle: | Every Wednesday at 12:30 PM | | Fed Cattle: | Monday through Thursday | | Butcher Hog & Feeder Pigs: | Every Wednesday at 11:30 AM | | Calf Auctions: | Every Monday - Thursday |
 Now Selling Certified Organic Cattle & Hay Each Tuesday
Hay sale Every Tuesday at 10:00 AM / Cattle Sale at 11:00 AM
Cattle accepted Monday night until 9PM and Tuesday until sale time.
Please have cattle to the market before start time. Things to remember: Bring your certificate with your first load
and have your cattle ear tagged.
Please call the market for more information or to schedule a farm visit.
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Phone: 715-687-4101 - Fax: 715-687-3273 - Email: stratford@equitycoop.com
Normal yard open receiving hours: for pickup/drop off/CLOSED on Sunday's
| Monday: | 7 AM - 9 PM For after hours loading please call the Market | | Tuesday: | 7 AM - 9 PM For after hours loading please call the Market | | Wednesday: | 7 AM - 9 PM For after hours loading please call the Market | | Thursday: | 7 AM - 9 PM For after hours loading please call the Market | | Friday: | 7 AM - Noon |
** FOR DROP OFF/PICK UP FOR NON-POSTED HOURS PLEASE CALL BRYON DOLL AT: 715-551-9136**
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Equity Livestock Sales - Stratford
Interested in getting our market reports texted directly to you on sale days?
Text the word Dairy to 715-600-5679 to receive market cow & calf reports
Text the word Beef to 715-600-5679 to receive fed cattle & feeder cattle reports
| Have you been having issues with the mail? Are your checks not getting to you in a timely manner? Equity Cooperative Livestock Sales offers Direct Deposit to all patrons. If you would like to sign up, please call (715) 687-4101 for information and questions. Thanks! |
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As of Friday July 17, 2026
| Fed Cattle (Sell most on Wednesdays) | Monday
7/13 |
Tuesday 7/14
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Wednesday
7/15
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Thursday
7/16
| | High Yielding Choice to Prime Grading Beef Steers & Heifers | 220-230 | 210-220 | 235-247 | 210-225 | | Choice Beef Steers and Heifers | 205-219 | 200-209 | 225-234 | 200-209 | | High yielding choice and prime Holstein Steers & Heifers | 210-215 | 200-210 | 215-231.50 | 205-215 | | Select and Choice Holstein Steers & Heifers | 190-209 | 181-199 | 195-214 | 185-204 | | Unfinished Steers & Heifers | Below 190 | Below 180 | Below 195 | Below 185 | | Cull Cows | | | | | | 20% sold from | 150-170 | 140-174 | 150-183.50 | 140-167 | | 60% sold from | 115-149 | 115-139 | 115-149 | 115-139 | | 20% sold from | Below 115 | Below 115 | Below 115 | Below 115 | | Direct Cow prices | Call for pricing | Call for pricing | Call for pricing | Call for pricing | | | | | | | | Organic Market (sold Tuesday) | | | | | | Good Certified Organic cows (for slaughter purposes) | | 156 and down | | | | Plainer quality, Lower Quality | | No Test | | | | Organic Market Bulls | | No Test | | | | | Organic Steers and Heifers | | 200-220 | | | | Cull Bulls (Most Sold on Wednesday) | | | | | | Most Market Bulls | 185-195 | 165-185 | 200-222 | 185-190 | | (thin, full and horned bulls discounted) | | | Below 180 | Below 185 | | Calves (sold by the head) | Heat impacted markets | | Lower | Calves lower at week end | | Good To Top Quality Holstein Bull Calves Sold | 900-1,475 | 800-900 | 900-1,350 | 1,100-1,375 | | Top Quality Holstein Heifer Calves | 700-900 | 650-800 | 700-1,100 | 600-900 | | Plain Quality Holstein Heifer Calves | Below 700 | Below 700 | Below 600 | Below 600 | | Good Quality Beef Calves | 1,400-1,800 | 1,200-1,300 | 1,400-1,900 | 1,400-1,825 | | Light Weight and Off Quality Calves | 900 & down | 700 & down | 700 & down | 600 & down |
| | | Feeder Cattle (Sold on Wednesdays) | | | Beef Steers under 400 lbs | 450-695 | | Beef Steers 400 to 600 lbs | 375-420 | | Beef Steers 600 to 800 lbs | 300-380 | | Beef Steers over 800 lbs | 250-315 | | Beef Heifers under 400 lbs | 450-690 | | Beef Heifers 400 to 600 lbs. | 350-420 | | Beef Heifers 600 to 800 lbs | 275-350 | | Beef Heifers over 800 lbs | 250-280 | | Holstein Steers under 400 lbs | 350-430 | | Holstein Steers 400 to 600 lbs | 300-425 | | Holstein Steers 600 to 800 lbs | 275-320 | | Holstein Steers over 800 lbs | 225-285 | | | Top quality Beef breeding bulls selling from $3,500 to $4,600
Good quality beef cows bred for spring calving $3,800-$4,550/head
Good quality Black Cow/calf pairs $4,000-$4,800/ pair | | | | | | | | | | |
Mismanaged cattle sell at severe discounts. (non-vaccinated, non-weaned, bulls, horns, thin, old, and poor quality cattle)
* All start times are 12:30 PM for Feeder Cattle, Breeding Bull and Bred Beef Cow sales and broadcast on CattleUSA.com
Dairy Replacement Cattle
Call Market for detailed Pricing: 715-687-4101
| Top end milk cows: 3000-4050 /hd | | | Springing Heifers 3300-4050 /hd | | | Open Heifers Under 500# | | | Open heifers 500-700# | | Open heifers 700-900#
Sale Summary from 6/9: A nice crowd on hand to witness the herd dispersal of Duane and Lynnette Johnson of Colby, Wisconsin. Top cows sold from $3,000-$4,050. We also saw a very nice of bred heifers selling from $3,300-$4,050. Thanks to all those who attended, bid and purchased!
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| Hog Markets (Sold by the pound) | | | Butchers | 65-75 | | Sows | 45-52 | | Boars | 15-20 | | Slaughter Pigs | No Test | | | | | Feeder Pigs: (Sold by the head) PLEASE CALL THE MARKET | | | 85 lbs.+ | No Test | | 70-80 lbs. | No Test | | 60-70 lbs | 40-45 | | 45-55lbs. | 20.00-40.00/head | | 25-35 lbs | 15.00/head | Feeder Pigs can now be sold on Wednesday without needing
a PRRS Test | |
| Sheep & Goat Markets 7/15/2026 | | | Sheep sold per pound | | | Feeder Lambs | 130-145 | | Market Lambs | 145-130 | | Cull Ewes | 70-80 | | Cull Rams | 40-45 | | Goats sold per head | | | Cull Does | 150-230/head | | Cull Buck Goats | 100-185/head | | Goat Kids | 10-25/head |
Early Consignments:
| Hay and Straw Markets 7/14/2026 | | | Large Square Grass Mix | $40-$65/bale | | Large Square Bales 2nd & 3rd Crop Alfalfa | 45-65 | | Large Square Bales of Rye Straw | 25-35 | | Round Hay Bales of Grass | $15-$25/bale | | Small Round Bales (Grass Hay) 4x4 | $15-$20/bale | | Alfalfa Rounds 2nd & 3rd Crop | No Test | | Small Square Bales of Straw | 4.00-4.50 | | Small Square Bales Hay (new crop first & second crop) | No Test | Round Cornstalk Bales or Soybean bales/bedding quality hay
(All Hay sold by the bale) | No Test |
*Equity-Stratford Upcoming Sales Schedule!
*Hay Sale Held EVERY Tuesday at 10:00am!*
NEXT SALE Tuesday, July 21st, 2026
EARLY CONSIGNMENTS:
(12) Large square bales of 1st crop grass mix
(6) Round bales of 1st crop grass mix
(83) Small square bales 1st crop mix grass/clover
(5) Round bales 1st crop alfalfa grass(wrapped)
(66) Small square bales of 1st crop grass/clover mix
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Special Dairy Cattle Sale
Tuesday, July 21st at 11:00am
Advance Consignments:
Complete Herd dispersal of 30 cows with the heifers also possibly selling. Herd is a mix of Holstein, Red Holstein, and Jersey cows. Stanchion milked but left out on pasture. Not pushed for production. Monthly herd health check.
Click here to view current sale catalog
(25) Holstein, Holstein X, and Jersey. All are younger cows, not pushed for production. Cows are bred to Guernsey
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Upcoming Feeder Cattle Sale
Wednesday, July 22nd at 12:30pm
(2) Hereford bred beef heifers, 2 year olds
(9) Beef heifers and 1 steer, born in September-November 2025, all vaccinated with Merck's One shot and
Vetrimec (pictured below)
For Sale Private Treaty:
Notes:
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